17. Life operates in reverse action to entropy. Therefore the universe is hostile to life. Progress is a continued effort to swim against the stream.
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Ralph Zuranski: Well, when was the lowest point in your life, and how did you change your life afterwards to win a victory over the obstacles you were facing at that time?
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When was the lowest point in your life, and how did you change your life path to one of victory over obstacles?
Ralph Zuranski: I decided to turn away from my faith. I still remember the first day that I didn?t go to Mass. I decided I would go surfing instead. I was sitting out in the ocean and it was the time of the movie Jaws and I just kept on thinking about this big giant shark opening up its mouth and just consuming me, like the whale consumed Jonah.
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16. Competence starts with guaranteeing your work.
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Ralph Zuranski: Would you experience service to others as a source of joy?
Dave Kekich: Yes, I do. But I actually try to do it profitably. And the reason I do that is it is more durable. One example is the life extension pursuits I have. We believe we have a pretty strong team, by the way, and have a really strong group of scientists on our board, and we have a very strong management team and a really strong team as advisors.
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15. If it's not proprietary, it won't work. Pay only on performance. Proprietary interest is one of the most powerful forces ever known. Whatever you reinforce or reward, you get more of.
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Ralph Zuranski: Are you slow to reverse or revise an important decision?
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What were or are the qualities and attributes of your secret Hero?
Ralph Zuranski: My secret Hero was positive all the time. My Hero was always telling me, ?You can do it! Don?t give up! Even though you failed, never give up! Everything is going to be okay! Don?t focus on the negative. Just continue to be positive and just try. You are only a failure if you don?t get back up and try again. You are going to fail a lot, but if you learn from your failures, you continue to find how to have a better and more successful life.?
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14. The primary purpose of business is to create and keep customers. Marketing and innovation produce results. All other business functions are costs. Prospecting and increasing the average value and frequency of sales are the bedrock of marketing and business.
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Ralph Zuranski: Do you think it takes courage to pursue new ideas?
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13. Protect your downside. The upside will take care of itself. Cut your losses short – and let your profits run. This takes tremendous discipline.
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Is optimism valuable?
Dave Kekich: Oh sure; absolutely. I am a long-term optimist. In fact, a lot of people think I am overly optimistic and too optimistic, but I don?t think that is possible, unless it becomes a way to avoid reality or depression. Some people may get so optimistic, they may say, "Well, everything is all right,? and they don't take any action because they are hoping against hope for the future.
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Why do you think you are selected for this unique honor?
Cameron Johnson: I think through interviews and through talking and everything, I think there is just so much value that can come out of just a conversation.
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12. Success comes quickly to those whom develop great powers of intense sustained concentration. The first rule is to get involved by asking focused questions.
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Ralph Zuranski: Was it useful to you to take a positive view of setbacks, and misfortunes, and mistakes? I know that you had quite a few of those, but yet you have bounced back.
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How do people become heroes?
Cameron Johnson: Well, I think the only thing you need to do to be a hero is to help someone else. So if you can give back to anyone, then you are being a hero.
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Ralph Zuranski: It?s similar to what you say, serve and protect. It?s the people that sacrifice part of their time or their money. I think the most important thing is that they sacrifice their time. It?s the most valuable thing that they have. They help others, whether it?s people in their family, community, I don?t care who they help. When people help others, they are basically making the world a better place.
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