Last August the New York Times announced that e-books were not selling. A reporter wrote, "The main advantage of electronic books appears to be that they gather no dust. Almost no one is buying. Publishers and online bookstores say only the very few best-selling electronic editions have sold more than a thousand copies, and most sell far fewer."

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I devoured over two hundred books on advertising and marketing before I sorted out the six fundamental principles of effective advertising. Then I read one more book and found all six truths were already discovered!

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